Each week I end up talking a lot of different business owners across various industries.
When I ask them what makes their business unique, they almost always say something like “we provide a ‘wow’ service” or a “we offer a ‘wow’ experience.”
They say things like “we have the highest quality products and deliver superior service,” or, “we truly care about our customers.” (as their competitors say the exact same thing!)
The problem is that most of these words and phrases are nothing more than vague generalities with little to no true meaning.
No Replies to "You're Not Impressing Anyone (or Are You?)"