People in the US workforce are spending 41 percent of their time convincing people to give up something they value (attention, money, time) for something offered to them. Bestselling author Daniel Pink shared this statistic with World Innovation Forum attendees, where ExecuNet exclusively reported, and proclaimed that “like it or not, we are all in sales now, and sales isn’t what it used to be.”
Pink said that 10 to 15 years ago, people projected there would be a diminishing need for salespeople due to the rapid explosion of the information age. That has not happened. Pink stated the “world has moved from buyer beware to seller beware.” This has happened because salespeople are no longer the experts; consumers have more options; and now consumers have ways to talk to companies and each other about products.
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