Write Like a Leader: Top Strategies for Success

businessman-writingCompanies spend big dollars to develop leaders but ignore their writing. In truth, as a leader, you spend the majority of your time delivering your hard-won skills in email messages and reports. Are you using the latest writing strategies to distinguish yourself as a leader and to influence corporate culture? Are you modeling reader-centered writing to drive to outcomes, making writing an asset rather than a drain?

Deborah Dumaine, author of Write to the Top®: Writing for Corporate Success and the Instant Answer Guide to Business Writing, will kick off this session targeted specifically to the writing strategies that support leadership growth and success. Elizabeth Martin, business writing expert and Better Communications’ most requested online facilitator, will present how to avoid these three leadership traps:

  • Leadership matador: Being evasive
  • Hiding the keys: Giving hidden or unclear action requests
  • Leaders as bad cops: Being too critical in writing

In this instructional workshop, the presenters will share “Before” and “After” documents to help you identify your own writing challenges and show you how to avoid critical mistakes.

You will learn three important new communication techniques:

  1. Use writing as a strategic tool and get your message across the first time
  2. Write for action and drive to outcomes faster
  3. Handle sensitive issues to deliver tough messages with tact

Better Communications has developed these strategies over decades of coaching thousands of leaders—seeing the best and the worst. Gain the latest tools to distinguish your leadership brand and become known as an influential communicator!


Deborah Dumaine

Deborah Dumaine

Deborah Dumaine is a pioneer in improving business writing quality and productivity. She created a revolutionary process for reader-centered writing. Since founding Better Communications in 1978, she has set the standard in writing development—specifically in response to the needs of corporate writers.

Deborah is the author of bestselling books Write to the Top®: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing. She was selected by Harvard Business School Publishing to be a writing expert for the business writing section of their Harvard ManageMentor® online training software. Deborah has shared strategies on effective business writing in the book Harvard Business Essentials: Business Communication, and has been featured in Fast CompanySelling PowerFortune, and American Way magazines.



Elizabeth Martin

Elizabeth Martin is the Instructional Quality Manager at Better Communications; she designs, develops, and produces learning materials, leads the editorial team, manages new facilitator orientation, and heads online learning development. Elizabeth has years of experience facilitating online. Previously she worked in a start-up educational media company where she wrote promotional materials and managed dealer relations.



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William Flamme

William Flamme

William Flamme is ExecuNet's Associate Director of Content Marketing, where he develops engaging job search, career path, and leadership insight to build ExecuNet's brand recognition as the leader in senior-level executive job search and all matters career.

He delivers executive-level content across the various properties under the ExecuNet brand, amplifying the power of ExecuNet's expert voices and shaping the content strategy.

Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework. It is his training as an educator which allows Will to take complex ideas and make them simple for busy executives to understand and to execute.

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