Why Leaders are Great Storytellers

storytellerPeople of all ages, backgrounds and traditions respond to great stories. That’s the secret behind the enduring power of myths, legends and scriptures. We see ourselves in stories. We empathize with the heroes and enjoy rooting against the villains. We learn to believe when we observe others’ successes, and we overcome doubt when we watch others conquer their obstacles.

Stories are the way we learn.

As you think about your own experiences, those of your team, and those of the people whose lives you have influenced, think about what stories you could share that will engage and empower and enrich the lives of others. Great storytellers simplify complex information, engage with metaphors, channel universal wisdom, help us understand the potential impact of our efforts, are willing to be vulnerable and adhere to journalistic principles.

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Denise Brosseau

Denise Brosseau

Denise Brosseau is the founder and chief executive officer of Thought Leadership Lab, a boutique professional services firm which specializes in building leaders into thought leaders – increasing their "discoverability," amplifying their social influence and catalyzing strategic connections that lead to a seat at the table for the conversations that matter. Clients include leaders from Apple, Genentech and Morgan Stanley, as well as startup CEOs. She is the author of Ready to be a Thought Leader? Denise has an MBA from Stanford, is a recipient of their STARS award, and in 2012 was honored by the White House as a "Champion of Change."

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