People of all ages, backgrounds and traditions respond to great stories. That’s the secret behind the enduring power of myths, legends and scriptures. We see ourselves in stories. We empathize with the heroes and enjoy rooting against the villains. We learn to believe when we observe others’ successes, and we overcome doubt when we watch others conquer their obstacles.
Stories are the way we learn.
As you think about your own experiences, those of your team, and those of the people whose lives you have influenced, think about what stories you could share that will engage and empower and enrich the lives of others. Great storytellers simplify complex information, engage with metaphors, channel universal wisdom, help us understand the potential impact of our efforts, are willing to be vulnerable and adhere to journalistic principles.
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