Innovation is hard. As an organization, it’s easy to proclaim, “we want to be more innovative,” but it’s very hard to put into practice. There are three majors reasons for this. First, most organizations are focused on short-term results – quarterly earnings, monthly sales numbers, weekly or daily profit or loyalty metrics. Innovation often takes a long time to incubate and nurture. It doesn’t operate on a measurable timeframe like well-defined products and markets.
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