On the subject of motivation, it has been said that people do things for only two reasons – to avoid pain or to gain pleasure.
As a career coach, I’ve observed that too many job seekers operate mainly on the “avoid pain” motivation. They often can’t deal with the “pain” of stepping outside their comfort zones, of asking for help, of suffering rejection, of reaching-out to “strangers,” of enduring awkward networking conversations, of investing extra time and effort, and so on. The only way any job search can gain real traction is to shift to the “gain pleasure” motivation.
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