Fierce Loyalty: Cracking the Code to Customer Devotion

Sunday, January 01, 2017
1:00 PM - 2:00 PM ET
Cost: Non-Member Free

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This webinar is Expired.

Sandy RogersTo thrive in today’s economy it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know.

But what turns casual customers into passionate promoters? What makes people stick with you for the long haul?

In this exclusive ExecuNet Master Class session, Sandy Rogers, leader of FranklinCovey's Loyalty Practice, will unlock the mysteries of gaining the customer’s loyalty. You’ll discover principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.

Full of eye-opening examples and practical tools, this session will help you infuse empathy, responsibility, and generosity into every interaction. Sandy will show you how to:

  • Make warm, authentic connections
  • Take ownership of the customer’s issue
  • Follow up and strengthen the relationship
  • Surprise people with unexpected extras
  • Model, teach, and reinforce these essential behaviors through weekly team huddles, and more
In today’s economy, the organizations that win invest in building loyalty. Attend this session to learn how to do it.

Can't make the live presentation? No problem! All registrants will receive the recorded program.
Simply complete your registration to receive it in the follow-up communication after the live session.


Host: Sandy Rogers
Date: Sunday, January 01, 2017
Time: 1:00 PM - 2:00 PM ET
Place: Your PC at Home or Work

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About the Presenter:

Sandy Rogers is the leader of FranklinCovey's Loyalty Practice.

He was previously senior vice president at Enterprise Rent-A-Car. During his 14 years there, Sandy managed the turnaround of the London, England, operation and led the teams that developed Enterprise's marketing strategy and system for improving customer service across all branches.

Before Enterprise, Sandy worked in marketing at Apple and P&G. He is a graduate of Duke and Harvard Business School.


Contact: Member Services
Call: 203-750-1030
Deadline is November 7, 2018 11:00 PM
Once you have registered, within 24 hours you will receive an email with complete instructions for joining this online interactive event.
This webinar is Expired.