Michael Martin of footwear company Vibram, gave a captivating presentation at the 2013 World Innovation Forum in which he told the story of innovations his company has undertaken. He likened innovation back to Charles Darwin, claiming it’s not a matter of being the fittest; “You don’t have to be big and powerful to get things done. You just need to adapt at the right time.”
Martin is the champion of FiveFingers, footwear with toes. The concept took selling, even within his own company, but it has taken off and has transformed the footwear industry.
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