The Truth About How Innovative Companies and People Generate Great Ideas

businessman-in-lightbulbGet past the most common myths about creativity to design truly innovative business strategies.

What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?

We may no longer literally worship the Muses, but the myths surrounding creativity continue to delude us. In this smart and urgent webinar presentation, scholar and bestselling author David Burkus explodes these myths and replaces them with the scientific results of modern research on creativity and innovation.

Using insight from a wealth of research on organizational creativity, David will provide practical implications and realistic strategies for encouraging innovation. Attend this webinar to:

  • Understand where creative insight comes from
  • Learn to grow yours and your company’s creativity
  • Discover the tactics exceptionally innovative companies use to generate great ideas, and more.

For any executive who struggles with creativity, or who makes excuses for delaying the work of innovation, this presentation will help you overcome the obstacles to finding new ideas.


David Burkus

David Burkus

David Burkus is the author of the bestselling book The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.

His writing has been featured in Forbes, Fast Company, PsychologyToday, Inc., Bloomberg BusinessWeek, the Financial Times and the Harvard Business Review.

David is Assistant Professor of Management at the College of Business at Oral Roberts University, where he teaches courses on leadership, creativity, strategy, and organizational behavior. He is the founder and host of LDRLB, a podcast tank that shares insights from research on leadership, innovation, and strategy.

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William Flamme

William Flamme

William Flamme is ExecuNet's Associate Director of Content Marketing, where he develops engaging job search, career path, and leadership insight to build ExecuNet's brand recognition as the leader in senior-level executive job search and all matters career.

He delivers executive-level content across the various properties under the ExecuNet brand, amplifying the power of ExecuNet's expert voices and shaping the content strategy.

Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework. It is his training as an educator which allows Will to take complex ideas and make them simple for busy executives to understand and to execute.

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