It’s who you know, not what you know.
True or False?
It’s who you know that knows about what you know…kinda…
Here is where it gets tricky.
It’s not about what you know at the C-level — it’s what you make happen.
When it comes to C-level job transition, 85% are going to get in the door through their network, but the key is to understand what triggers that.
For your network to work for you, they must sell you. To do that effectively, they must know your value, benefit, what you make happen, not a laundry list of what you know.
Oh, btw, you may have heard of that referred to as branding.
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