If You Think Social Media Does Not Apply to You

Our career strategists hear “Social media doesn’t apply to me” all the time from the senior executives they work with.

If you’re a high-level executive, especially at a large company, this line of thinking is a career error. ExecuNet Career Strategist Harriette Lowenthal shares in this excerpt from a session of ExecuNet Master Class her thoughts on why being involved in social media is necessary for senior executives. Companies are more influential and profitable if their leadership is known and followed on social media. This alone is reason enough to be active on social media, but if you are looking for your next challenge, the people who are going to be involved in hiring decisions will certainly check social media to see how influential you are and if you align with them in terms of fit. If you’re not there, they will be more likely to hire someone who they find is a presence.

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William Flamme

William Flamme

William Flamme is ExecuNet's Associate Director of Content Marketing, where he develops engaging job search, career path, and leadership insight to build ExecuNet's brand recognition as the leader in senior-level executive job search and all matters career.

He delivers executive-level content across the various properties under the ExecuNet brand, amplifying the power of ExecuNet's expert voices and shaping the content strategy.

Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework. It is his training as an educator which allows Will to take complex ideas and make them simple for busy executives to understand and to execute.

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