Teaching Leadership Virtues

How can the leadership virtues you believe in best be taught?

That is one of the questions Anthony Vlahos, Host of ExecuNet Master Class, asked of Starbucks Founding President Howard Behar in a special session of ExecuNet Master Class. Howard joined Tony to discuss how he used the power of compassion and trust to shape one of the world’s most successful companies. lea

Here’s some of what Howard had to say:

You live them, through practice and example. Every company has a culture, and every company has values and guiding principles – written down or not. What are the things that get rewarded? Not what is said to get rewarded but what are the real things that get rewarded?

Even if a company writes down their values and guiding principles, there is nothing behind them – they are just words. Those words only have meaning if they are turned into actions, on a consistent basis. Those actions, large and small, that you want to pervade your company have to be consistently rewarded.

It’s what you do, not what you say.

Listen to this excerpt from the program to hear Howard talk about these concepts and what he calls “the 11 Virtues of the Magic Cup.”



William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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