6 results for tag: Uber


Uber’s Powerful Rebrand and What Your Business Can Learn From It

Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company's brand. That's exactly what happened with Uber when it rebranded for the second time in three years. The Uber brand became associated with negative ...
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Facebook, Pepsi, and 7 Other Brand Disasters of 2017

The worst brand scandals of the year were mostly about sexism or racism.  In the decade I've been posting about the year's worst brand disasters, I've never seen a year where most of the big scandals involved either sexism or racism. In 2017, sexual ...
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Are You Prepared for the Digital Tsunami?

In a world where all of your customers carry a super computer in their pockets in the form of a smartphone that they use for virtually all communications needs, all companies must readdress their customer-facing strategy. There is a digital tsunami coming. ...
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3 Quick Ways to Become More Interesting and Unforgettable

Since before recorded history, humans have been a storytelling species. For millennia, stories have told us how to survive in a hostile world. The ability to hear and remember a story is literally part of our DNA. In business, we remember stories, especi...
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People, Not Profits, Make Companies Successful

Conventional wisdom says that profit is, well, the bottom line. Under this way of thinking, the most important task for any corporate leader is to create and increase profits. This focus on profit as the be-all and end-all is why companies downsize rather ...
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The Giant, Untapped Opportunity You’re Likely Missing

I told you about my miserable hotel check-in experience last week. If you missed it, find it here. But it got me thinking… Would I have paid, say an extra $50-$100 in advance to check-in early, avoid the lines in their entirety, and walk into the hotel ...
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