2 results for tag: Travis Kalanick


Uber’s Powerful Rebrand and What Your Business Can Learn From It

Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company's brand. That's exactly what happened with Uber when it rebranded for the second time in three years. The Uber brand became associated with negative ...
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Facebook, Pepsi, and 7 Other Brand Disasters of 2017

The worst brand scandals of the year were mostly about sexism or racism.  In the decade I've been posting about the year's worst brand disasters, I've never seen a year where most of the big scandals involved either sexism or racism. In 2017, sexual ...
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