3 results for tag: Steve Bock


World Business Forum NY Executive Summary

Every year ExecuNet reports on WOBI's (World of Business Ideas) annual World Business Forum in New York City. The most recent gathering of leaders took place in the historic Lincoln Center and featured some of the world' most brilliant business people, ...
Read More

Building a Great Brand and a Great Brand Story

It is no easy task to create an authentic and resonant brand story. Through a combination of beautifully designed and produced products, irreverent marketing, and a brand story that is compelling, in just four years Shinola has gone from appropriating a ...
Read More

Shinola Shines on in Detroit: A Conversation With CEO Steve Bock

You may not know sh** about Shinola, but through a combination of beautifully designed and produced products, irreverent marketing, and a resonant brand story, in just four years the Detroit company has gone from appropriating a defunct brand name from the ...
Read More