2 results for tag: sales message

5 Words Customers Hate (and What to Say Instead)

Whenever you trot out one of these tired terms, you're making it less likely that a customer will buy from you. Words are not just their definitions; words carry emotional baggage.  As I've helped clients and the readers of my free weekly newsletter...
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How to Create a Killer Sales Message

I write a lot about sales messages because they're the foundation of business success. An exceptional sales message intrigues investors, attracts talent and wins customers. An average sales message, not so much. This post contains my best resources for ...
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