2 results for tag: Oded Netzer

Can Big Data Give Us Big Ideas?

Big Data can do more than target advertisements, it could even help innovators develop new concepts and products. Over 2.5 million terabytes of data are now created every day. The pace of new data creation has reached such a clip, according to IBM, that ...
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To Maximize Returns, Target the Network

When companies decide where to focus their marketing dollars, they often look to customer’s lifetime value (clv) — a prediction of how profitable their relationship with an individual will be over time. The measure seeks to allow firms to focus their ...
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