4 results for tag: Mercedes-Benz


Building Your Executive Brand

Frequently, when I speak with younger executives about advancing their careers, we inevitably discuss their career aspirations and the importance of a strong personal brand. Senior executives and CEOs, too, must be conscious of their brands. A strong, ...
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Stronger Through Adversity

2020 took a wrecking ball to the best laid plans of leaders and businesses. In this exclusive ExecuNet Master Class session, customer experience consultant and New York Times #1 bestselling author, Joseph Michelli, Ph.D. offers insights in resilience from ...
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How to Deliver World-Class Customer Experience… the Mercedes-Benz Way

Mercedes-Benz. The name alone conjures images of luxury, innovation, quality, and performance.But in today’s market, you need more than a world-class product to outpace the competition – which is why the executives at Mercedes-Benz USA set a course to ...
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20 Epic Fails in Global Branding

These classic brand marketing blunders show that globalization isn't always as easy it seems. When you are globalizing a brand, it's always a good idea to check whether your name, logo, or tag line means something different in the regions where you're ...
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