5 results for tag: Mark Zuckerberg

The Best Way to Attract the Worst Candidates

Most job descriptions suck. I mean they're truly awful. (In most cases, they actually drive away the best candidates.) When it comes to hiring new employees, most execs craft and publicize job descriptions that highlight the specific requirements ...
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Leading Millennials: What My Grandpa Taught Mark Zuckerberg

What’s old is new again in recruitment, development, and retention, especially for Millennials. My Grandpa’s Story My Grandpa succeeded in business in 1917 the same way workers succeed at Facebook today in 2017. Grandpa Irving came to New York ...
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Are You a Manager or a Leader?

The client sitting across the table sipped his coffee and leveled a stare at me. “What I need,” he said, "is not more leaders. I need followers that will follow and managers that will manage." When I asked him to expand a bit on this, here was his ...
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Facebook, Pepsi, and 7 Other Brand Disasters of 2017

The worst brand scandals of the year were mostly about sexism or racism.  In the decade I've been posting about the year's worst brand disasters, I've never seen a year where most of the big scandals involved either sexism or racism. In 2017, sexual ...
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Leading a Listening Organization in a Noisy World

Behind the Facebook sign at Facebook's headquarters is a sign for Sun MicroSystems, the previous tenants of what is now the home of Facebook. Why did they leave the sign? "It's there to remind us that if we don't listen to the needs of people around the ...
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