16 results for tag: Geoffrey James


Facebook, Pepsi, and 7 Other Brand Disasters of 2017

The worst brand scandals of the year were mostly about sexism or racism.  In the decade I've been posting about the year's worst brand disasters, I've never seen a year where most of the big scandals involved either sexism or racism. In 2017, sexual ...
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Discover Everything You Need to Know About a Customer in 5 Steps

Customers expect you to know everything about them before you attempt to contact them. Back in the day, salespeople were trained to ask "effective questions" to discover customer needs. Today, however, much of what a salesperson needs to know about a ...
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9 Things Every Start-up CEO Needs to Think About Immediately

My editor asked me for a list of things that startup entrepreneurs should address early lest they turn into problems as a company grows. Since scaling up is not my area of expertise, I asked Stanford professor Robert I. Sutton, co-author of Scaling Up ...
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4 Skills Every Great Marketer Should Possess

With the economy expanding, many companies may be looking to grow their customer base. While that usually means hiring more salespeople, the best companies support their sales stars with crack marketing teams. Hiring great marketers can be challenging, ...
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Boards of Directors are Now Firing Trump-Like CEOs

Publicly-held firms are increasingly intolerant of executives who appear to behave unethically. Part of Donald Trump's appeal to a certain segment of the American public is the idea that government would be more effective if run like a business. Ironica...
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Collaboration is the Enemy of Innovation

Brainstorming, group writing, and "designs by committee" are huge wastes of time and money. For six decades, business pundits have hyped "collaboration" as a way of making your organizations more innovative. They were wrong then and they're still wrong ...
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Create a Great Resume (and Land an Interview) in 10 Easy Steps

I recently received some job-hunting advice from Early Stage Careers, a firm that works with college students and grads to get good jobs. Most of that advice was excellent and I'll probably be sharing it with you in subsequent columns. However, their ...
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3 Reasons Customers Aren’t Opening Your Marketing Emails

I've been writing about email marketing frequently lately because email marketing is the last form of outbound marketing that still generates sales leads. An email marketing campaign is useless, of course, if nobody opens your email. Thus it's import...
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Meeting People Through People

"How does one connect with people who can introduce you to the VIP you need to connect with?" That's a question from a participant in a session of ExecuNet Master Class led by Geoffrey James titled How to Get a Meeting With C-Suite Executives, Business ...
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3 Quick Ways to Become More Interesting and Unforgettable

Since before recorded history, humans have been a storytelling species. For millennia, stories have told us how to survive in a hostile world. The ability to hear and remember a story is literally part of our DNA. In business, we remember stories, especi...
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Getting Your Emails Opened

If you're like me, you find no response to your emails frustrating and oftentimes, rather rude. After all, you don't send frivolous emails, especially to people you don't know. If you reach out it's with a purpose... a good one. In a recent session of ...
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How to Get a Meeting With C-Suite Executives, Business Celebrities and Investors – Without Cold Calling

One of the most difficult challenges in today's business world is securing a meeting with a VIP. Depending on your situation, that VIP could be: A C-suite executive in a company who can authorize the purchase of your product or service A media persona...
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