Tech platforms like Clubhouse, Discord, and TikTok create new opportunities for branding content and marketing
Robinhood CEO Vlad Tenev recently spent almost an hour being grilled by Tesla's CEO, Elon Musk, over the GameStop trading debacle as Tenev tried to ...
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Companies are impacted by the increased global competition for top talent, which has escalated with many jobs converting to remote opportunities. Individuals hired either help achieve company goals and objectives or could become a costly turnover statistic. ...
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A clearly documented corporate expense policy should eliminate any confusion about what employees can and cannot submit for reimbursement. In the context of the current pandemic, travel and meetings have substantially decreased, while other categories that ...
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Marketing your small business is a must if you want to produce a steady stream of paying clients and customers. If you've noticed stagnant consumer retention and attraction numbers, consider reviewing your marketing strategy. Perhaps your initiatives are ...
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You can find yourself in a tough spot when you want to engage customers online but are held back by limited resources. Taking a strategic approach to small business loans can help you get over financial hurdles by creating a low-risk cash pipeline.
Short...
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What’s old is new again in recruitment, development, and retention, especially for Millennials.
My Grandpa’s Story
My Grandpa succeeded in business in 1917 the same way workers succeed at
Facebook today in 2017.
Grandpa Irving came to New York ...
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There are an estimated 11.6 million women-owned businesses in America employing nearly nine million people and generating more than $1.7 trillion in revenue, according to the 2017 State of Women-Owned Businesses Report commissioned by American Express.
...
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In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping "fake news" labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always.
Every day it seems ...
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The worst brand scandals of the year were mostly about sexism or racism.Â
In the decade I've been posting about the year's worst brand disasters, I've never seen a year where most of the big scandals involved either sexism or racism. In 2017, sexual ...
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"You can arrive to work whenever convenient."
"Work from home whenever you wish."
"You can play music at work at any time."
These are examples of actual workplace policies from prominent companies such as Aetna, American Express, Dell,
Facebook, ...
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When companies decide where to focus their marketing dollars, they often look to customer’s lifetime value (clv) — a prediction of how profitable their relationship with an individual will be over time. The measure seeks to allow firms to focus their ...
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A Manifesto for the Future: I wrote this essay around four years ago for a business leader to 'make their own' and use it as a beacon for what their company was trying to do. It was never adopted. But when I found and revisited it this week, I thought it ...
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