14 results for tag: facebook

How to Effectively Market Your Small Business

Marketing your small business is a must if you want to produce a steady stream of paying clients and customers. If you've noticed stagnant consumer retention and attraction numbers, consider reviewing your marketing strategy. Perhaps your initiatives are ...
Read More

7 Ways to Engage Customers Online

You can find yourself in a tough spot when you want to engage customers online but are held back by limited resources. Taking a strategic approach to small business loans can help you get over financial hurdles by creating a low-risk cash pipeline. Short...
Read More

Leading Millennials: What My Grandpa Taught Mark Zuckerberg

What’s old is new again in recruitment, development, and retention, especially for Millennials. My Grandpa’s Story My Grandpa succeeded in business in 1917 the same way workers succeed at Facebook today in 2017. Grandpa Irving came to New York ...
Read More

Here’s Where Women-Led Businesses are Winning

There are an estimated 11.6 million women-owned businesses in America employing nearly nine million people and generating more than $1.7 trillion in revenue, according to the 2017 State of Women-Owned Businesses Report commissioned by American Express. ...
Read More

In 2018, Success Will Come From Telling the Truth

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping "fake news" labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always. Every day it seems ...
Read More

Facebook, Pepsi, and 7 Other Brand Disasters of 2017

The worst brand scandals of the year were mostly about sexism or racism.  In the decade I've been posting about the year's worst brand disasters, I've never seen a year where most of the big scandals involved either sexism or racism. In 2017, sexual ...
Read More

To Maximize Returns, Target the Network

When companies decide where to focus their marketing dollars, they often look to customer’s lifetime value (clv) — a prediction of how profitable their relationship with an individual will be over time. The measure seeks to allow firms to focus their ...
Read More

When – Exactly – Will it Change?

A Manifesto for the Future: I wrote this essay around four years ago for a business leader to 'make their own' and use it as a beacon for what their company was trying to do. It was never adopted. But when I found and revisited it this week, I thought it ...
Read More

Social Media: A Networking Deterrent

Social media has created a real problem. It’s preventing us from making more and better personal connections. And nobody gets hired, booked or referred without a personal connection. This was the gist of my TEDx talk delivered to an audience of social ...
Read More

Leading a Listening Organization in a Noisy World

Behind the Facebook sign at Facebook's headquarters is a sign for Sun MicroSystems, the previous tenants of what is now the home of Facebook. Why did they leave the sign? "It's there to remind us that if we don't listen to the needs of people around the ...
Read More

The Evolution of Customer Loyalty (Part II)

How do you separate the truly great from the good companies, or the good from the bad? In Part I of this topic, I addressed several problems associated with poor customer service and outlined three high-level recommendations. In this post, I offer additio...
Read More