9 results for tag: facebook


Facebook, Pepsi, and 7 Other Brand Disasters of 2017

The worst brand scandals of the year were mostly about sexism or racism.  In the decade I've been posting about the year's worst brand disasters, I've never seen a year where most of the big scandals involved either sexism or racism. In 2017, sexual ...
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To Maximize Returns, Target the Network

When companies decide where to focus their marketing dollars, they often look to customer’s lifetime value (clv) — a prediction of how profitable their relationship with an individual will be over time. The measure seeks to allow firms to focus their ...
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When – Exactly – Will it Change?

A Manifesto for the Future: I wrote this essay around four years ago for a business leader to 'make their own' and use it as a beacon for what their company was trying to do. It was never adopted. But when I found and revisited it this week, I thought it ...
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Social Media: A Networking Deterrent

Social media has created a real problem. It’s preventing us from making more and better personal connections. And nobody gets hired, booked or referred without a personal connection. This was the gist of my TEDx talk delivered to an audience of social ...
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Leading a Listening Organization in a Noisy World

Behind the Facebook sign at Facebook's headquarters is a sign for Sun MicroSystems, the previous tenants of what is now the home of Facebook. Why did they leave the sign? "It's there to remind us that if we don't listen to the needs of people around the ...
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The Evolution of Customer Loyalty (Part II)

How do you separate the truly great from the good companies, or the good from the bad? In Part I of this topic, I addressed several problems associated with poor customer service and outlined three high-level recommendations. In this post, I offer additio...
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Tastemade: Engaging the Mobile Generation

Steven Kydd and his partners were looking to share their personal passions for food and travel and bring that together in a new media business. Kydd, an entrepreneur with 20 years of experience in media, technology and international business, launched ...
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The Sharing More Than Selling Rule

Social networks are a great place to share content, to interact with others, to listen in on what's happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However, as I review people's ...
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