3 results for tag: Evergreen


A Better Question

Instead of asking "How can we find more new customers today?" consider the following question: How can we make the customer experience better for our individual customers, and make it more likely that they’ll want to keep doing business with us? ...
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How to Cultivate Enduring Customer Loyalty

The Evergreen customer, client, or supporter can be a constant resource of business, referrals, goodwill, good ideas, and market power, but only if you embrace the philosophy of Evergreen. Great companies are evergreen, thriving in any condition. They ...
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Why I Hate Customer Loyalty

You know, this is probably going to sound weird… But even though it’s in the subtitle of my book, I really don’t like the term “customer loyalty.” It implies that it’s up to the customer to be “loyal.” It implies that when a ...
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