66 results for tag: Business Growth


How Amazon Partners with Brands

Not a week goes by that I don't get a call from a brand executive asking how to get Amazon executives to pay more attention to his/her brand. The brand may be a huge multi-national brand, or a 200-year-old, family-owned brand known to all households. The ...
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Do What Most Businesses Don’t Do

Most organizations have a sales process, sometimes just sales people running around doing mostly their own thing. What most do not have is a retention process, a process after the first sale to bring them back. And if they do try to reconnect with customers, ...
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Feed What People Connect With

People generally believe their impressions and act on their desires. So here's how to get ahead: Feed the impressions and desires to which people identify with self-enhancing value components. You do that with Aesthetics (sensory pleasure and stimulation), ...
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Outsourcing vs Automation: Is There a Difference?

Did you hear the one about the company that lost its way to outsourcing? In the early '90s, a European automotive company began outsourcing part of its operations. At first, it was just in the production of small components and systems. Within a few ...
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6 Holiday Marketing Tips and Ideas for Small Businesses

This time of year, there are holiday marketing campaigns everywhere. Whether the campaigns are small and involve dressing up a company's logo, or campaigns that manage to go viral, many businesses are keenly aware of the opportunity to take advantage of the ...
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How to Get the Most Out of Your Legacy Systems

Organizations imprisoned by legacy systems generally have invested in those systems at a level sufficient to keep them running, but insufficient for supporting strategic growth. Further complicating matters, companies saddled with decades-old systems cannot ...
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Product Design Strategies for a Sustainable Future

Climate change is on everyone’s minds. And it should be. After all, this is the only planet we have. Keeping Earth healthy impacts everyone. But, even if you're not convinced that climate change is a real problem, there’s still plenty of reason to ...
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For Fintech, a Window of Opportunity

Regulatory arbitrage may provide some of the heat behind fintech's fire. Fintech, the common name for a wave of startups bringing new technology to traditional financial services, is unquestionably having a moment. Total annual investment in fintech ...
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10 Skills Every Entrepreneur and Small Business Owner Must Have

I have worked with many business owners over the years. And I've paid attention to what makes them successful (or not). I've been fortunate to get to know entrepreneurs and owners of companies of all shapes and sizes, and in lots of industries. I've found ...
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9 Things Every Start-up CEO Needs to Think About Immediately

My editor asked me for a list of things that startup entrepreneurs should address early lest they turn into problems as a company grows. Since scaling up is not my area of expertise, I asked Stanford professor Robert I. Sutton, co-author of Scaling Up ...
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Early Adopter – Business Insider’s COO Shaping the Future of Online News

Julie Hansen ’03 anticipated the digital age long before it arrived — and, as president and COO of Business Insider, she is shaping the future of online news. Tuesday, September 29, 2015, was a good day for Julie Hansen '03. In a deal that was secretly ...
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