9 results for tag: Amazon


Recognizing the Disruption

What we see is only visualized after our mind translates the image. In business, our actions can easily be highjack by what we conditioned ourselves to see. Why is it that some can look through things and some only see things as painted with no interpretat...
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In 2018, Success Will Come From Telling the Truth

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping "fake news" labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always. Every day it seems ...
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How Amazon Partners with Brands

Not a week goes by that I don't get a call from a brand executive asking how to get Amazon executives to pay more attention to his/her brand. The brand may be a huge multi-national brand, or a 200-year-old, family-owned brand known to all households. The ...
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Entertainment Unbundled

With consumers becoming increasingly untethered from their cable providers, networks reinvent the viewer experience. In March 1946, when the New York Times called television “a lusty infant now struggling to take its place among the arts and ...
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Are You Prepared for the Digital Tsunami?

In a world where all of your customers carry a super computer in their pockets in the form of a smartphone that they use for virtually all communications needs, all companies must readdress their customer-facing strategy. There is a digital tsunami coming. ...
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4 Ways to Enhance Your Executive Brand Online

Today, a robust online presence is more important than ever. Executive recruiters are searching the web for information about potential executive candidates, and employers are checking online not only to gain information about potential hires, but to check on ...
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6 Ways You Can Become Unique

Your success and that of your business depends upon understanding and articulating what makes you better than everyone else. In the final season of Mad Men, Don Draper is asked by the CEO of a small computer services firm if advertising might help his ...
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The Evolution of Customer Loyalty (Part II)

How do you separate the truly great from the good companies, or the good from the bad? In Part I of this topic, I addressed several problems associated with poor customer service and outlined three high-level recommendations. In this post, I offer additio...
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Be an Authentic Communicator: Six Rules

Recently, I searched on Google for “the importance of communication in business” and found about 70 million results. But when I searched for “the importance of authentic communication in business,” I found over 130 million results. Renowned CEO ...
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