Do you create presentations that create a strong impact and yield results?
If your presentations don’t lead your audiences to change, you need a new approach – a more engaging and visual approach, which Martin Sykes outlined in Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations, an ExecuNet web event. To make an impact with your audience and get them to make the change you are proposing, you need to tell a great story that will engage them and motivate them to take action.
“It’s not just telling a story that makes for active communication,” said Sykes. “It’s also the combination of that narrative with a visual that can help to [elicit] an emotional response and clarify the message.”
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