Six-Figure Hotline: Pursuing Leads Until Sold

dave-optonAs part of ExecuNet membership, I conduct a bi-weekly teleconference called Six-Figure Hotline where members submit the questions keeping them up at night, and to gain market and trend insight from the career experts who join me in talking about issues that are important to executives today.

In one call, a member asked: “I retired after 40 years with a Fortune 500 Company. Prior to that time I noticed a lack of follow-up from trade show leads from our sales force for the more high-tech equipment that would require more time to sell. Capitol equipment items require budgeting process, preliminary testing and evaluation, and long lead times for implementation. I decided to re-enter the job market as an LLC to pursue lead follow-up for companies not able to afford a full-time sales person. (The name ends with PLUS and stands for Pursuing Leads Until Sold.) What is your advice for someone with a district sales management and field sales experience to get the word out to companies in need of sales assistance? Many companies are not prepared to hire someone full time but need good follow-up until they can land the needed sales people.” 

This is an interesting question and not your run-of-the-mill topic. I thought I’d share…

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Dave Opton

Dave Opton

Dave Opton founded ExecuNet in 1988 to provide a trusted environment where senior-level executives could build career opportunities by facilitating connections to other executives, experts and key market insights. Dave has drawn upon his 35 years of experience in human resources to develop and grow what has become the leading business and career membership network for executives and senior managers. A widely recognized executive career management expert, Dave is regularly quoted in The Wall Street Journal, The New York Times, Business Week, Fortune, Fast Company, and other leading business publications. Mr. Opton received his BA from Indiana University.

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