Sisters and CEOs: Each With Her Own Style, Both With the Same Passion

morrison and wilderotterCEO sisters Denise Morrison and Maggie Wilderotter shared personal stories and philosophies on business and rising to leadership. Morrison is President and CEO of Campbell Soup and is regularly recognized as one of the “Most Powerful Women” on Forbes’ and Fortune’s lists. Maggie Wilderotter is President and CEO of Frontier Communications and was named by Fortune as one of the “50 Most Powerful Women in Business” for four consecutive years.

Their parents instilled at an early age the concepts of responsibility, teamwork, education, negotiation, and a results-orientated mindset. Inspired by Jerry Lewis, they organized the neighborhood kids for five years to raise money by doing chores and putting on shows. The money was always given away to help with muscular dystrophy. Giving back to their community is something from their upbringing that they have brought into their professional lives; both of their companies are actively giving back to their communities.

From a high-achieving family, they had a “jobs jar” where they drew weekly chores, the bartering of which honed their negotiation skills, and they had to present a written proposal for what they wanted. For example, they had to make a written case for why they should be allowed to get their ears pierced. And you thought your parents were tough!


William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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