Is your career identity focused on what you do within your industry?
If it is, you will find it beneficial to your career to do some work on your brand. Executives find many more options open to them when they position their brand around the problems they solve, independent of which industry they happen to be in.
People will pigeonhole you into the industry they experience you in unless you control your Value Story to cut across industries. Listen to ExecuNet career strategist Saundra Botts explain during a session of ExecuNet Master Class.
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"The Executive Hitchhiker’s Guide to Job Search: An Expert Q&A"
