The most difficult challenge for executive job seekers is defining their Value Story.

They have a plethora of amazing experience, but listing and talking to a list of pervious jobs isn’t how executives get new jobs. ExecuNet career strategist Saundra Botts describes one’s skills, experience, and accomplishments as a “product description,” with you as the product. The Value Story is what sells that product.

The audience hiring an executive isn’t someone who is more senior at that job and knows it inside out. They can’t simply look at your resume and know how you add value. They are looking to hire that senior person to fill their gap.

As a result, executive candidates need to speak to specific examples, packaged in stories, of what they did and how they made a difference. Listen to Saundra explain in this excerpt from a Fresh Start Q&A.

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"Expert Q&A: Reaching Decision Makers to Land Top Roles"

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