Is Your Brand Accidental or Intentional?

When you get to the executive level you have done a lot. You simply do not get to the executive level without being accomplished. People have experienced working with you on many levels and situations. This can create an inaccurate perception of your brand, an accidental brand  that really doesn’t reflect what you are about right now.

ExecuNet career strategist Saundra Botts took on the topic of how executives get jobs in a Q&A session of ExecuNet Master Class, and in her answer she spoke about the need for executives to intentionally manage their brand identity and message.