“Not seeing the forest for the trees” is a common problem for executives when it comes to identifying their own brand says ExecuNet career coach Mark Brodsky.
Marketing a company’s products is not the same as marketing yourself. We’re all simply too close to our own career to objectively look at it. As an executive once said to sum up this obstacle, “You can’t read the label from inside the bottle.”
It’s really that simple. Self-marketing first requires outside assistance. Listen to ExecuNet Master Class Host Tony Vlahos and a panel of ExecuNet coaches and strategists share their thoughts on executives needing help telling their story objectively.
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