Busting Myths About Franchises

More executives than ever before are turning their decades of experience into franchise ownership.

It’s a path that has been subjected to misguided stereotypes and myths, but once investigated they prove to be false.

At ExecuNet, with the help of Gus Iurillo, a franchise owner and Career Ownership Coach with The Entrepreneur’s Source (TES) network, we are helping executives understand that a franchise is a viable alternative for executives to pursue instead of — or in addition to — corporate America.

We hear concerns like:

• Am I too old to jump into that? No! Half of Gus’s clients are 50+.
• I don’t have a sales and marketing background. Not a problem! The franchisor handles that.
• My experience is in sector ABC but I’m seeing great opportunities in sector XYZ. Affinity for the role is more important than the sector or product.
• A franchise is mostly fast food. That’s simply not true. Food service is just highly visible.
• A franchise will restrict my creativity and independence. Parameters are there to guide you to get from point A to point B faster, but it’s still your business.
• It takes too much upfront money and too much time to replace a corporate income. There are different entry points, and a franchise is proven model that compresses the learning curve to income.

In this excerpt from a conversation with ExecuNet’s Tony Vlahos, Gus takes on all of these myths and more. Gus has found that people typically allow their own fears and self-limiting beliefs to guide them into what they think is the easier path – but experience has shown this is one path you don’t want to pass up!

If you’re wondering what comes next — and whether there’s a path that gives you more control, purpose, and possibility — check out what Gus has to say.

Take control of your future by owning a business under a proven model – the executive franchise. Schedule a 15-minute chat with career ownership coach Gus Iurillo.