Shinola Shines on in Detroit: A Conversation With CEO Steve Bock

You may not know sh** about Shinola, but through a combination of beautifully designed and produced products, irreverent marketing, and a resonant brand story, in just four years the Detroit company has gone from appropriating a defunct brand name from the 1940s to recently being named “America’s Coolest Brand” by Ad Age.

Listen in as Steve and ExecuNet CMO Tony Vlahos discuss what it takes to build a great brand and a great brand story, the challenge of managing rapid growth and expansion, and what lies ahead for Shinola.

  • (0:54) Beatles wisdom, and a lesson in managing rapid growth
  • (3:11) How innovation happens at Shinola
  • (4:05) It’s all in the DNA: how to build a great brand
  • (7:30) Sage advice for entrepreneurs
  • (8:40) The next wave at Shinola


William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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