The Sharing More Than Selling Rule

share-image-david Meerman ScottSocial networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However, as I review people’s business-related social streams I find way too much selling going on.

When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.

Too Many Companies are Shouting into the Social World

While there is no right or wrong when it comes to content creation and sharing, I’d say that a loose guideline may be helpful as a way to think about the various uses of social networks.

As a way to think about your social activities, I’d suggest you should be doing 85 percent sharing and engaging, 10 percent publishing original content, and only five percent or less about what you are trying to promote.

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David Meerman Scott

David Meerman Scott

David Meerman Scott is an acclaimed Marketing & Sales Strategist and bestselling author. His latest book is The New Rules of Sales & Service. Learn about David and his work at http://www.davidmeermanscott.com

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