Rita McGrath, The End of Competitive Advantage

rita-mcgrath“Strategy” is one of the most abused and least understood words in the business lexicon today. It gets slapped in front of anything to make ideas sound more important. And a lot of the books out there that purport to address how to be strategic are pretty mediocre and, honestly, not worth reading.

So I’m very excited to be talking to Rita McGrath, author of one of the strategy books that is very much worth reading, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita is also a professor at Columbia Business School and a globally recognized thought leader on strategy.

In this interview, Rita and I discuss:

  • Outdated approaches to strategy
  • Competitive advantage vs. transient advantages
  • The importance of recognizing the need to make different decisions
  • How workplace culture can overpower strategy
  • The benefits of a holistic approach to strategy
  • How both analysis and intuition factor into strategy

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Michael Bungay Stanier

Michael Bungay Stanier

Michael Bungay Stanier, Senior Partner of Box of Crayons. He's written a number of books, the best known of which are Do More Great Work, and the philanthropic project End Malaria, created a series of short internet videos, such as The Eight Irresistible Principles of Fun, that have been seen by millions and designed a wide range of training programs that are being used around the world.Michael is on the editorial advisory board of the Peer Bulletin, the leading journal on mentoring. He's also Thinker in Residence at Knowledge Blocks, a resource for readers of business books. He's been the Creativity Coach for David Allen's Getting Things Done online community. Michael is a popular keynote speaker at business and coaching conferences around the world. He was the first Canadian Coach of the Year and a Rhodes Scholar.

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