“Strategy” is one of the most abused and least understood words in the business lexicon today. It gets slapped in front of anything to make ideas sound more important. And a lot of the books out there that purport to address how to be strategic are pretty mediocre and, honestly, not worth reading.
So I’m very excited to be talking to Rita McGrath, author of one of the strategy books that is very much worth reading,Â The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita is also a professor at Columbia Business School and a globally recognized thought leader on strategy.
In this interview, Rita and I discuss:
- Outdated approaches to strategy
- Competitive advantage vs. transient advantages
- The importance of recognizing the need to make different decisions
- How workplace culture can overpower strategy
- The benefits of a holistic approach to strategy
- How both analysis and intuition factor into strategy
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