The Power of First Impressions


“If you’ve ever talked to anybody who’s ever been in a job search, they will tell you it was certainly not the most exciting experience they’ve had in their life.”

Dave Opton, ExecuNet’s founder, opened a short video to members with this statement. He went on to say we still live and work in a time when first impressions are lasting impressions – particularly at senior executive levels. Online or offline, you don’t have a lot of time to make an impression; you get judged in seconds, not minutes. So as Dave said, “If you’re going to take your act out on the road, you’d better make sure your act is ready for the road.”

One simple, yet all too frequently overlooked element of job search – dare I say, even of business and everyday life – is the power of the first impression.

You never get a second chance to make a first impression, so make sure you’re positioned to your best advantage. If you’re in job search, your personal marketing materials – it’s more than just a résumé these days – value proposition, online presence, networking strategy, and interview strategy all need to be ready and refined before you go to market.

Here’s what one member wrote in to us last month on this very subject:

“I had a call with the in-house recruiter for a CFO opportunity here in Seattle. He said he sifted through 425 resumes and narrowed it down to 12, including me. The person has been in HR and recruiting for over 30 years and said my Executive ValuGraphic was the ‘most beautiful, well laid out résumé he’s seen in his career and tells a good story about what I’ve done in my career. Clean, easy to read and to understand the progression.’ “

There are so many ways to present yourself that it can be overwhelming, making it essential that you be the one who leaves them wanting more. Check out the video to hear Dave talk on the subject, and if you’d like to learn more about getting help making the lasting impression – the one that gets you the job, promotion, sale – we can help you with that.


Mark Anderson

Mark Anderson

Mark Anderson is ExecuNet's president and chief economist. An Arjay Miller Scholar, Mark received his MBA from Stanford University and a BA in economics from Yale University. He joined ExecuNet in 1993, with extensive marketing and new product and business development experience, having served as president and founder of A&M Associates, an investment management firm. Mark's corporate leadership experience includes several senior marketing and financial positions with RCA Global Communications (a GE subsidiary) and American Can Company.

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