Personal Marketing Collateral Beyond the Resume

“I have your resume.” How many times have you heard that in one form or another? Your resume isn’t a “do everything”  document, even though people tend to think of it that way. There are other documents designed by ExecuNet that work in harmony with the resume to fill in the gaps the resume cannot. For example, what should you do when the interview is over? What can you leave behind? It can’t be the resume; they had that before the interview.

Once people have your resume they think they have everything they need to know about you when it comes to being fit for a job – or not. This certainly highlights the importance of the resume for some, but it’s really not true for many reasons. In terms of the documents you have to market yourself, the resume is not the only thing you should have. There are other personal marketing documents for interviews and networking that ExecuNet coaching clients use for follow-up, leave-behinds, reminders, and to provide harder to relay information. Listen to ExecuNet’s Director of Coaching Services Harriette Lowenthal explain.

ExecuNet’s Director of Coaching Services Harriette Lowenthal explains that those we coach are armed with an Executive ValuGraphic, setting our candidates apart from the others.

William Flamme

William Flamme

William Flamme is ExecuNet's Associate Director of Content Marketing, where he develops engaging job search, career path, and leadership insight to build ExecuNet's brand recognition as the leader in senior-level executive job search and all matters career.

He delivers executive-level content across the various properties under the ExecuNet brand, amplifying the power of ExecuNet's expert voices and shaping the content strategy.

Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework. It is his training as an educator which allows Will to take complex ideas and make them simple for busy executives to understand and to execute.

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