It wasn’t a criticism. It was simply an observation a friend made to Martin Lindstrom.
In at recent session of ExecuNet Master Class, Martin Lindstrom, NY Times bestselling author and world-renowned branding expert, was talking about how to get inside your customer’s mind, so that you can create the solutions they need, and he shared his friend’s comment with the Class.
Martin’s friend saw Danes as unstructured in their walk. Their conversation likely went on to explore what he meant specifically, but Martin didn’t continue on that path in his presentation. Instead, he explained he shared the comment to demonstrate that people have “culture glasses” which keep them from seeing many aspects of their own culture/tribe/group, etc.
If you are part of a group you won’t see things. Just as people never think they have an accent. You need an independent voice to help you get past your ingrained biases – just as Martin didn’t notice what his friend from another country did. The ability to look for things that are not in the picture, that show lack of balance, is vital. A lack of balance is where new products or services can take root.
Listen to Martin discuss this topic in this excerpt from Creating a Powerful Brand in 2017: Martin Lindstrom and Small Data.
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