Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately, most organizations are still using traditional selling and service models developed for a different time.
In this webinar, internationally acclaimed strategist and bestselling author David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind. Attend this webinar to learn:
- Why the old rules of sales and service no longer work in an always-on world
- How agile customer service retains existing clients and expands new business
- The five important aspects of modern selling and customer service
- Strategies and tactics for successfully navigate the exciting and evolving digital landscape
- Examples of real businesses that are charting this new territory and finding astounding success
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