Military Style Coaching is a Great Fit for Employee Development

When I say “military-style-coaching” most of us think of R. Lee Ermey, the ferocious US Marine Corps Drill Sergeant, in the movie Full Metal Jacket as an example of a military coach. Ermey’s character was profane, demanding, and a picture of precision in basic military activities. He was not a picture of coaching. Fear and screaming are a way to teach basic military skills, but intimidation techniques rarely work as a path to develop higher leadership, initiative, and critical skill sets among employees.

shaking-hands-soldier-executiveTrue military coaching works great in any format, especially over video, and it is an amazing leadership technique to retain and develop employees. One of my first memories of my time in the Army was sitting down with my immediate boss on a beautiful fall day on the De-Militarized Zone (DMZ) in the Republic of Korea. We discussed my background, my goals for the military unit I had to lead, and his standards of performance for key tasks that my unit had to conduct for the unit to be successful. I left the meeting motivated, excited, and aware of the responsibility that I had to the 35 people I lead as I gazed out over the miles of fences, mines, and barbed wire that separated North and South Korea.

Intimidation techniques rarely work as a path to develop higher leadership, initiative, and critical skill sets among employees.

After about 30 days on the job, my boss and I sat down again to discuss my performance. The conversation began with an outline what had happened in the first month as the new leader. My boss described what I was doing well, what I needed to improve on evaluated against the standards he had defined at our first meeting (he clearly had checked on my performance with my team), and what specific actions I needed to take to improve. Again, I left the meeting motivated, inspired, and noticeably clear on what I needed to do, what was expected of me to succeed, and the actions that I needed to take to be successful.

I realized that my boss had given me the secret of one of the greatest tools to lead others, the military coaching session. Military coaching consists of accurately and precisely describing the standards of performance to be successful in a position and then having frequent coaching sessions concerning the on-the-job performance. The best aspect of the military coaching session is the direct comparison of job performance contrasted to a clear, distinct, and well-defined standard of performance. Military coaching is all about performance and performance improvement. When we coach, discuss, and teach to a clear, well-defined standard it is easy to see what we need to do to improve and to be successful.

How To Be a Great Coach #1 – Have Defined, Clear, Written, Consistent, Equal, and Achievable Standards. A great coach knows what they want from a team. More importantly, they tell the team in clear, simple, and direct language what they want, and those expectations do not change. Coaching to improve a team or to improve an individual is about matching a person’s performance to a clear standard and then telling that person how they need to take clear specific actions to improve. Standards need to be clear and consistent to develop their skills to the coach’s requirements.

How to Be a Great Coach #2 – Have Frequent, Quality, and Immediate Interactions Focused on Performance. Performance coaching is about small, frequent, and immediate meetings. Watch a sports coach in action during practice.  She will be telling the players how to do a play better, giving 15-30 seconds of advice to a player, pulling another player aside for 3-5 minutes, and then working with another smaller set of players more intensely for an hour. The secret to being an effective coach is to coach to each person’s needs in a manner that will improve their performance. Importantly, coaches provide feedback all the time, especially when recognizing when an employee has performed well.

How To Be a Great Coach #3 – Know How to Give a Compliment. When a leader says, “excellent job,” or “great work,” it appears as a compliment but is it really? What was done well? Who did it well? A compliment is a verbal or written recognition of a specific and definable event, action, date, and outcome that an employee performed and that the boss wants repeated. When you give a compliment, slow down and clearly state who (whom) did the activity well, what was the business outcome, what was the specific activity that created success, and what standard of performance that others can understand and repeat. Giving a compliment gets attention, use the compliment to develop and reinforce team/employee performance.

How to Be a Great Coach #4 – Coaches Vary Their Approach but Not Their Standards. Genuinely great coaches find a way to reach every team member, but they do not vary in their exacting standards. I remember when I first got to the Infantry, my Company Commander kept me at the rifle range with some of the Sniper Instructors so I could become a great shot. I needed some extra work and my Company Commander, my coach, knew that I needed the extra work, and so I worked to get it right. His standards did not change, what changed was the approach so I could get the extra instruction to learn so I could meet the standard.

Korea was a great first duty station for me. My lessons in leadership, training, coaching, and exacting standards served me incredibly well in future years in demanding combat zones. The secrets of military coaching were foundational to develop and lead others to even higher levels of performance. Coaching to a standard, giving specific, actionable feedback to a clear standard, and developing improvement plans to be and remain a leader and a coach.



Chad Storlie

Chad Storlie

Chad Storlie is the author of two books: Combat Leader to Corporate Leader and Battlefield to Business Success. Chad’s brand message is that organizations and individuals need to translate and apply military skills to business because they immediately produce results and are cost effective. Chad is a retired US Army Special Forces Lieutenant Colonel with 20+ years of Active and Reserve service in infantry, Special Forces, and joint headquarters units. He served in Iraq, Bosnia, Korea, and throughout the United States. He was awarded the Bronze Star, the Combat Infantry Badge, the Meritorious Service Medal, the Special Forces Tab, and the Ranger Tab. Chad is an adjunct Lecturer of Marketing at the University of Minnesota, Carlson School of Management. In addition to teaching, he is a mid-level marketing executive and has worked in marketing and sales roles for various companies, including Union Pacific, General Electric, Comcast, and Manugistics. He has been published over 320 different articles in over 170 separate publications including The Harvard Business Review blog, Business Week Online, Forbes, Christian Science Monitor, and USA Today. He has a BA from Northwestern University and an MBA from Georgetown University.

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