Mastering Corporate Entrepreneurship

Corporate entrepreneurship refers to the development of new business ideas and opportunities within large and established corporations. Large companies need to embrace it, and the job of senior executives has become to develop processes that promote it throughout the organization and make it successful.

In a live broadcast from the Columbia Club in NYC, Professor McGrath addressed the three main challenges of corporate entrepreneurship:

  • How to find great ideas
  • How to develop those ideas into a business
  • How to launch this new business so it can merge successfully with the corporate parent

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William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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