Corporate entrepreneurship refers to the development of new business ideas and opportunities within large and established corporations. Large companies need to embrace it, and the job of senior executives has become to develop processes that promote it throughout the organization and make it successful.
In a live broadcast from the Columbia Club in NYC, Professor McGrath addressed the three main challenges of corporate entrepreneurship:
- How to find great ideas
- How to develop those ideas into a business
- How to launch this new business so it can merge successfully with the corporate parent
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