Making the Leap into Consulting: Strategies to Build a Thriving Practice

businessman-leaping-chart-gap-Michael Michlaughlin

The conventional wisdom says that to be successful as a consultant, all you have to do is “hang out a shingle and call yourself one.”

That might be true, assuming you only want to work for your friends and family.

If you want to grow a consulting practice, you’ll need to think strategically about how to create and deliver client value, express that value through marketing, and generate profit – without resorting to the dreaded hourly rate.

In this session, Michael McLaughlin, author of Winning the Professional Services Sale and Guerrilla Marketing for Consultants, will focus on how you can master today’s marketplace realities, balance the demands of serving clients with marketing, and stay sane. He will focus on three essential elements of a thriving consulting practice:

  • Designing a service offer that attracts clients
  • Getting into the market with a powerful marketing presence
  • Sustaining business momentum once your practice begins to grow

At the end of the session, you’ll have the framework for getting your consulting practice off the ground.

 

Michael McLaughlin

Michael McLaughlin

Michael W. McLaughlin, a principal with MindShare Consulting LLC, works with small- to mid-sized professional services firms on strategy development, content marketing, and operations improvement programs. Before founding MindShare Consulting, he was a managing partner with Deloitte Consulting.

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William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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