You’re alone at a bar, a train, your kid’s practice… What’s the first thing you do?
Most of us would turn to our smartphone.
And that’s a problem.
According to Martin Lindstrom, NY Times bestselling author and world-renowned branding expert, “We don’t observe anything anymore, because we have a screen in front of us separating the real world and ourself, so we don’t observe small data.” If you allow yourself to truly observe to not just look but to see, you’ll develop your ability to pick up small data, but we aren’t allowing ourselves to be bored, to think through things, to let our mind wander Martin went on to say in a session of ExecuNet Master Class titled Creating a Powerful Brand in 2017: Martin Lindstrom and Small Data.
Listen to this excerpt from the Class to hear Martin talk about this topic:
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