Like it or not, your resume and LinkedIn profile are a direct reflection of you. Beyond the words, what do they say about you? They are two distinct documents that must be written with two different frames of mind. Take time to understand the difference because that is a major key to standing out from your competition, and to persuading readers to reach out for an interview.
When working with executives in their job search, two of the biggest barriers I see:
- Their LinkedIn profile is a copy and paste from the resume. During the early days of LinkedIn, it was acceptable for your LinkedIn profile to be a carbon copy of your resume. Heck – you were considered hip and cutting edge for even having an account! Fast forward almost two decades and everything has changed. If someone is curious about you, they want to check you out before engaging you in a way that maintains their anonymity. So, they will research you via Google, LinkedIn and Facebook.
- They don’t believe in social media. Today LinkedIn boasts well over 400 million users and is THE #1 site used by recruiters to find talent before asking for a resume and to learn as much as possible about someone after seeing a resume. You may not believe in it or be on it, but the companies looking to hire are online, and so is your competition. You do the math.
How Are the Two Different?
Your LinkedIn profile indeed communicates much of the same type of information found on your resume—Experience, skills, education, certifications, associations, etc. And the resume and LinkedIn profile should both communicate the same well-defined executive brand, as well as other marketing collateral such as your cover letter or executive bio. However, creating a carbon copy of your resume demonstrates a very narrow understanding of the multifaceted tool that LinkedIn is.
LinkedIn is critical for conducting an effective job search, and it is a powerful networking tool—your LinkedIn profile should be crafted with this important difference in mind.
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