The Psychology of a Resume vs a LinkedIn Profile

resume-linkedinLike it or not, your resume and LinkedIn profile are a direct reflection of you. Beyond the words, what do they say about you? They are two distinct documents that must be written with two different frames of mind. Take time to understand the difference because that is a major key to standing out from your competition, and to persuading readers to reach out for an interview.

When working with executives in their job search, two of  the biggest barriers I see:

  1. Their LinkedIn profile is a copy and paste from the resume. During the early days of LinkedIn, it was acceptable for your LinkedIn profile to be a carbon copy of your resume. Heck – you were considered hip and cutting edge for even having an account! Fast forward almost two decades and everything has changed. If someone is curious about you, they want to check you out before engaging you in a way that maintains their anonymity. So, they will research you via Google, LinkedIn and Facebook.
  2. They don’t believe in social media. Today LinkedIn boasts well over 400 million users and is THE #1 site used by recruiters to find talent before asking for a resume and to learn as much as possible about someone after seeing a resume. You may not believe in it or be on it, but the companies looking to hire are online, and so is your competition. You do the math.

How Are the Two Different?

Your LinkedIn profile indeed communicates much of the same type of information found on your resume—Experience, skills, education, certifications, associations, etc. And the resume and LinkedIn profile should both communicate the same well-defined executive brand, as well as other marketing collateral such as your cover letter or executive bio. However, creating a carbon copy of your resume demonstrates a very narrow understanding of the multifaceted tool that LinkedIn is.

LinkedIn is critical for conducting an effective job search, and it is a powerful networking tool—your LinkedIn profile should be crafted with this important difference in mind.

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Jade Goodhue

Jade Goodhue

Jade is an ExecuNet Career Strategist and Career Coach. Working 1:1 with high-level senior executives, Jade provides strategic guidance and coaching to help ExecuNet members land their next great opportunity. This includes uncovering their unique personal value proposition and defining competitive differentiators to advance their careers. Additionally, she provides detailed feedback for improving a personal marketing collateral—well beyond their résumé.

In addition to ExecuNet, Jade is the Founder and Owner, The Mastery Factor: Mindset and Behavior Specialist for leaders. She designs, develops and delivers one-on-one and group high-impact leadership development programs, as well as provides accountability, coaching, and cognitive and behavior assessments.

Jade served as a captain in the United States Marine Corps, she was a company commander, a black belt martial arts instructor and served two combat tours to Iraq. After transitioning from the Marine Corps, she gained a myriad of financial sector experience.

Jade holds a Bachelor of Science in Engineering and Minor in Japanese from the United States Naval Academy. She now attends the Harvard Extension School as a Candidate for a Master of Liberal Arts in Psychology. Her certifications include Lean Six Sigma Green Belt, Neuro-Linguistic Programming (NLP) Master Practitioner, and in progress as a Board-Certified Behavior Analyst. She’s a volunteer at The Animal Foundation – a non-profit organization operating Nevada’s largest animal shelter and animal adoption center.

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