In 2006 Joseph Michelli wrote “The Starbucks Experience.” In September 2013, Joseph released his seventh business book, Leading the Starbucks Way, examining the business principles guiding leaders at Starbucks since the brand’s revitalization.
This webinar expands on concepts presented in Leading the Starbucks Way so you can broaden and deepen connections with your team and customers. Webinar participants will learn practical ideas for building customer loyalty, engagement and advocacy. Joseph will take you inside Starbucks’ approach to human connection, which is aided by technology, designed to transcend geographic boundaries, and committed to leaving a lasting service legacy.
We look forward to having you join Joseph for this special presentation as you explore Leading the Starbucks Way!
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