Leading the Starbucks Way: Connecting With Your Customers, Your Products and Your People

starbucksIn 2006 Joseph Michelli wrote “The Starbucks Experience.” In September 2013, Joseph released his seventh business book, Leading the Starbucks Way, examining the business principles guiding leaders at Starbucks since the brand’s revitalization.

This webinar expands on concepts presented in Leading the Starbucks Way so you can broaden and deepen connections with your team and customers. Webinar participants will learn practical ideas for building customer loyalty, engagement and advocacy. Joseph will take you inside Starbucks’ approach to human connection, which is aided by technology, designed to transcend geographic boundaries, and committed to leaving a lasting service legacy.

We look forward to having you join Joseph for this special presentation as you explore Leading the Starbucks Way!

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William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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