Behind the Facebook sign at Facebook’s headquarters is a sign for Sun MicroSystems, the previous tenants of what is now the home of Facebook. Why did they leave the sign? “It’s there to remind us that if we don’t listen to the needs of people around the world, who we have the privilege to provide platforms and services for, we will not be a company that lasts, and to never, ever be okay with the status quo, to never get complacent,” said Carolyn Everson, Vice President of Global Marketing Solutions at Facebook, where she leads the company’s relationships with top marketers and agencies. Named a “Woman to Watch” by Advertising Age, Everson rose to the top of AdWeek’s “AdWeek 50” in October 2014 and was included on Fortune’s “40 Under 40” list two years in a row.
Everson shared that Facebook has created a dynamic company culture oriented around listening. Listening, according to Everson, is an undervalued skill. “It is the earliest skill we learn; we use it the most, yet it is the least mastered. It is the one people and companies are actually not that good at,” said Everson.
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