Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?
In an exclusive invitation only gathering of New York City’s leading chief executive officers, C-suite executives and VPs, David Rogers discussed why traditional businesses need to rethink their underlying assumptions in five domains of strategy – customers, competition, data, innovation, and value – in order to take their firms to the next stage of profitable growth.
David Rogers is a globally-recognized leader and consultant on digital marketing and business strategy, known for his pioneering model of customer networks. At Columbia Business School, David is faculty director of Digital Marketing Strategy Executive Education programs.
This event was made possible through Columbia Business School Executive Education, the exclusive business school partner of ExecuNet for the purpose of making connections, inspiration and key insights that can be applied right away to compete and win in our digital economy.
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