Success strategist and change catalyst Kristine Gunn Kristin led an ExecuNet Master Class to discuss closing the gap between strategic intent and actual results. In her presentation, she discussed the need to clearly understand the company’s core customer promise. She stated that there are four types of customer promises and you need to run an organization and staff it with certain types of people based on the unique customer promise.
Listen to this excerpt from the Master Class to hear her speak on the four types of core customer promises and the essential elements for each.
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