Know Your Core Customer Promise

19031885 - businessman taking oath.Success strategist and change catalyst Kristine Gunn Kristin led an ExecuNet Master Class to discuss closing the gap between strategic intent and actual results. In her presentation, she discussed the need to clearly understand the company’s core customer promise. She stated that there are four types of customer promises and you need to run an organization and staff it with certain types of people based on the unique customer promise.

Listen to this excerpt from the Master Class to hear her speak on the four types of core customer promises and the essential elements for each.

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William Flamme

William Flamme

William Flamme is ExecuNet's Marketing Content Manager, where he is responsible for developing engaging career, job search, and leadership insight and delivering executive-level content across the various properties under the ExecuNet brand. Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework.

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