The Key to Identifying Your Keywords

Our Career Strategists are frequently asked about keywords when working with members on their resumes. What makes for an appropriate keyword seems so vague and open to opinion… are they determined by industry or function?

You need someone who interacts with recruiters, hiring managers, and job seekers to find out what’s working right now. In this excerpt from a session of ExecuNet Master Class, Career Strategist Harriette Lowenthal explains what goes into identifying the key words for a résumé.

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William Flamme

William Flamme

William Flamme is ExecuNet's Associate Director of Content Marketing, where he develops engaging job search, career path, and leadership insight to build ExecuNet's brand recognition as the leader in senior-level executive job search and all matters career.

He delivers executive-level content across the various properties under the ExecuNet brand, amplifying the power of ExecuNet's expert voices and shaping the content strategy.

Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework. It is his training as an educator which allows Will to take complex ideas and make them simple for busy executives to understand and to execute.

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