Does Your Job Search Need a Marketing Makeover?

Chances are your next job will come through a second- or third-degree connection in your network. That doesn’t mean your message is “I’m looking for a new job” or “Do you know of anything I’d be good for?” According to our career strategists, for most people, that’s how they let their network know they’re actively in the job market.

Also common is the “Look at all that I have done!” approach. You are asking way too much of your network and even the recruiters when you go with this approach. It’s your job search; you need to do the dot connecting!

Think of yourself as the product a business is selling. Do you think you’d try and sell a product in your business with such a “ME” message? You sell with a customer-focused approach. Are you marketing yourself that way?

Listen to ExecuNet career strategist, and former recruiter, Saundra Botts explain the marketing aspect of an executive-level job search during a recent VIP Access-only master class. Having the right approach in your job search marketing is something our Career Services Group works on every day with those who have activated VIP Access. You’ll be amazed at all the mistakes high-powered executives are unknowingly making when they are looking for a job!

William Flamme

William Flamme

William Flamme is ExecuNet's Associate Director of Content Marketing, where he develops engaging job search, career path, and leadership insight to build ExecuNet's brand recognition as the leader in senior-level executive job search and all matters career.

He delivers executive-level content across the various properties under the ExecuNet brand, amplifying the power of ExecuNet's expert voices and shaping the content strategy.

Prior to joining ExecuNet in 2008, Will earned a master's degree in education and taught fifth grade and sixth grade. As a teacher, he deepened his appreciation for the written word and mastered skills necessary for managing writers who sometimes view deadlines as homework. It is his training as an educator which allows Will to take complex ideas and make them simple for busy executives to understand and to execute.

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